ABOUT ANZ

ANZ is a British independent fashion brand founded by Ainy, shaped by a global design perspective and a London upbringing rooted in migration, culture, and lived experience.

The brand is centred on the reinvention of heritage knitwear, merging traditional references with modern aesthetics through innovative fabrics, techniques, and contemporary silhouettes. Each piece is designed to be both distinctive and wearable, balancing practicality with strong visual identity.

ANZ approaches luxury as something informed and purposeful. Collections are developed as narratives rather than trends, with garments intended to become part of new stories rather than seasonal noise. Inspiration is drawn from sportswear, multicultural London, and the world surrounding the designer — influences that are integral to the ANZ design language.

All ANZ designs are created in North London and manufactured in the UK in collaboration with family-run factories. Production is intentionally limited, resulting in small runs of exclusive pieces that are collectible by nature.

The brand  has built an international following that includes creatives, media, and cultural figures.

At its core, ANZ is a socially conscious brand. The label was founded from Ainy’s long-standing commitment to justice and her support for the Palestinian cause, which continues to inform the symbolism and meaning embedded within the brand’s designs. Since its inception, ANZ has also supported various charitable causes through ongoing donations.