ANZ is a British independent fashion brand founded by Ainy, designed with intention and rooted in cultural storytelling.

Shaped by a London upbringing grounded in migration, culture, and lived experience, the brand approaches each collection as a narrative rather than a trend. Garments are created to hold meaning, to be lived in, and to form part of new stories — not seasonal noise.

Drawing from sportswear, multicultural London, and the world surrounding the designer, ANZ has developed a distinct design language that merges contemporary silhouettes with heritage symbolism.

All designs are created in North London and manufactured in the UK in collaboration with family-run factories. Production is intentionally limited, resulting in small runs of exclusive pieces that are inherently collectible.

At its core, ANZ is a socially conscious label. Founded from Ainy’s long-standing commitment to justice and solidarity with Palestine, this ethos continues to inform the symbolism and meaning embedded within the brand’s work. 

Since its inception, ANZ has supported ongoing community and humanitarian initiatives, with further details on collaborators and supported initiatives available on the website .